Featured projects
How I gave 11 markets One Voice
Building a ‘Voice of the User’ research programme that turned fragmented user feedback into Group-level action.
How I informed a multi-year fundraising roadmap
Connecting generative research with competitive analysis to help a 10-year old platform fundraise more effortlessly.
How I made AI research more inclusive
Using guerrilla testing to reach underrepresented students and uncover surprising insights.
How I made research into a team sport
Proving how collaboration builds confidence, prevents wrong turns, and makes research stick.